Coaching Report # 3

Coaching Psychology
Coaching Psychology -A definition:
“Coaching Psychology” is a term often confused with other forms of coaching such as, “behavioral coaching”. Coaching Psychology (usually taught to psychology students) is a discipline that has a theoretical base stemming from facilitating lifeskills training, social work and professional counseling. Coaching psychology includes the services of academic and career counselors in high school and college settings as well as workshops and lifeskills training provided to mentally retarded and socially deviant individuals (domestic violence offenders). In the minds of many, it also includes stress management and wellness workshops and most aspects of addictions recovery and pain management.
Coaching Psychology is not to be confused with coaches using psychologically-based change tools in the workplace:
Coaching psychology is a practice that focuses on the individual rather than the goals of a corporation and involves detailed assessment.

As professional coaches we are well aware that only validated behavioral change models, tools and techniques can achieve genuine, sustainable, measurable results. However, changing behaviors can strike at the core of personality and therefore identity. It is therefore imperative as responsible coaches that we understand how to professionally use the appropriate psychologically-based, industry-proven, behavioral change tools and techniques (behavioral coaching) that relate to our specific niche area of business practice. Understanding the psychological foundations of techniques and knowing how, when and why the technique works also allows the business and executive coach to give a clear rationale for its use to the client.

Coaching Psychology is not to be confused with behavioral-based coaching in the workplace:
Coaching psychology is a discipline designed to be accepted in the following areas: vocational rehabilitation, rehabilitation counseling, social work, counselor education, occupational therapy, physical therapy, addictions counseling, health education, adult education and human services.

Behavioral coaching integrates research from many disciplines into a validated, user-friendly model of practice. It incorporates knowledge from psychology (behavioral, clinical, social, developmental, industrial and organizational), systems theories, philosophy, adult education and the management and leadership fields. Behavioral-based coaching focuses on knowledge, skills, abilities, experiences and behaviors (values, emotions, attitude, feelings etc) that are work related. Simply put: Behavior = an action or reaction in a given situation with a known result. The basic premise behind behavioral-based coaching is that it is the most accurate predictor of future behavior and following performance.

Behavioral Coaching compared to Coaching Psychology:
Coaching psychology is theoretically based and is typically used in a social counselling setting. Whereas Behavioral coaching, with its emphasis on research and evidence, provides individuals and organizations a validated and proven system that greatly increases their chances of effecting lasting behavioral change in a workplace setting. Professional coaches want to know about the specific person behavioral variables that affect a person’s specific area of development and performance they are working on. Labels such as; “attitudes,” “motives,” “values,” “perceptions,” “personality characteristics,” describe person variables.

One of the reasons why behavioral coaching techniques are employed by professional (full-time) business coaching practitioners is that they allow for data to be gathered on specific, targeted behaviors impacting the application of a professional skill. By using appropriate validated, behavioral change instruments, these targeted behaviors can easily be measured and evaluated in a rigorous manner.

Dr Skiffington’s industry-proven, fast-tracked, 4 Day Certified Master Coach Course (conducted in NY., London & Sydney etc) meets the critical needs for business and executive coaches to be trained and mentored in the use of validated, reliable psychology-based tools and techniques. Many vital practice protocols, techniques and assessment instruments a professional coach requires are only available to coaches trained and mentored by a facilitator who is also a licensed clinical psychologist. For over a decade Dr Skiffington has been internationally recognized as an authority on coaching in the workplace, has trained hundreds of leaders of many of the world’s leading organizations, is a long-term practising Coach/Clinical Psychologist/Educator and in the last decade has written a number of best-selling books on the subject.

Leave a Reply

Your email address will not be published. Required fields are marked *