Dr. Skiffington is the world’s leading educator in psychological-based professional, personal coaching with a global delivery program from Australia to the UK to Canada to Asia to the USA. Our School provides a rigorous, personalized educational experience for busy professionals with demanding schedules by providing a custom designed, focused, short-course structure. Our niche one-to-one teaching and customized course format is unique in the world of professional coach education.
We do not provide a “cookie cutter” training program or provide shallow or prescriptive education. We want to remain small enough to develop a long term personal and professional relationship with our graduates.
Our ‘one-to-one’ individualized/customized approach to course content and teaching is aimed towards coaching professionals at all stages of their careers, from entry-level accreditation, through to mid-career development and updating.
Dr. Skiffington’s respect for: the values of education, personal responsibility and coaching’s accountability to clients is deeply embedded in the philosophy of the School. Our ‘world-class’ standards reflect a fundamental difference in what we do and how we do it compared with anyone else.
Today, we attract the best students from all around the world and celebrate a growing list of successful and influential alumni.
All coaches do not have to be psychologists. However, coaching is change and change is a psychological process. The coach has to understand the psychological aspects of coaching and be confident and competent to deal with these. To do so requires personalized training and supervision by a clinician.
First and foremost we are a private educator but we are also:
a) – a developer of leading-edge, psychological-based coaching tools and techniques and spend over 50% of our revenues on research and development. (As a graduate coach, you have free and immediate access to the newest validated, behavioral-based learning and change materials and tools available.) and,
b) – the world’s leading supplier/consultant to Professional Associations and private and public learning institutions in the design and delivery of quality coaching professional development and accreditation programs to their members/students.
Research and Development
We are committed to research and the dissemination of information through the publication of books and articles.
We constantly refine our curriculum, models and tools so our graduates can stay way ahead of their competition.
We use an extremely rigorous scientific approach to research, develop, test and validate coaching principles, models, techniques and tools. To find the hard data studies we continually look at hundreds of research studies.
The professional education for coaches falls into two categories – those qualified individuals aspiring to become coaches and practising coaches. The Coaching School provides a modularised course which is tailor made to suit each participant’s level of professional development.
Dr. Skiffington’s Coaching School:
- is committed to be the world’s leading provider of specialist business coaching education.
- has established an enviable record for teaching and research excellence across a range of disciplines in the business and life coaching environment.
- comprises proven industry expertise, academic and management resources in coach education and the development of coaching systems, curriculum, methods and materials
- provides an unparalled world class standard of learning through its proven research facilities
- has a close working relationship with the world’s educational institutions, various professional coaching bodies and industry
- courses are designed to train coaches to show their clients how to survive and thrive in the challenging business environment of the 21st century
- Through graduates applying their knowledge to their clients the School contributes to the economic, social and commercial development of organizations around the world
– Dr. Skiffington has been interviewed on T.V., radio and in the print media around the world. Her work and research in coaching has been reported in the world’s top business, professional and scientific journals. She has lectured in leading universities, consulted with various government committee meetings and hearings, opened international conferences with key note speeches and has had numerous coaching articles published in various journals, magazines and newspapers.
Suzanne has a Bachelor of Arts degree, a Masters of Clinical Psychology and a Doctorate in Clinical Psychology. In the 1980’s while teaching psychology at university, her research in human performance in an organizational environment led her to begin coaching. She has published widely and and has taught psychology and business coaching in some of the regions leading universities. In 1998 she pioneered and published research on ‘Towards a Validation of Multiple Features in the Assessment of Emotions’ that has stimulated new research and instrument development in this domain by personality, social, and developmental psychologists. She is a best-selling author and today, as a guest lecturer, she still finds time to teach coaching in some of the regions leading universities.
Over the last few years Suzanne has been invited to speak to hundreds of organizations and professionals involved in training, teaching, therapy and consulting on her successful coaching techniques. Time and time again in her travels she would be asked to provide a coaching accreditation program and her trade secrets for establishing a successful coaching practice. Her first priority though, was managing her own large practice which consisted of nine coaches and an international business client base. Her loyal clientele, spanning six countries, included several Fortune 500 companies and a number of high profile business and sporting identities.
But something was to change all that. McGraw-Hill Publishing approached her about writing a step-by-step, how-to coaching reference text that was urgently needed to fill a void in business literature. After considerable thought she accepted the challenge and passed the day-to-day running of her practice on to her partners.
With some justification for several years work, her best selling, groundbreaking reference books (‘The Complete Guide to Coaching at Work’ and ‘The Coaching at Work Toolkit: A Complete Guide to Techniques and Practices’ -see top of page: ‘Books etc’ tab) have received numerous awards and are now course reference texts in many universities, colleges, coaching schools and numerous Fortune 500 companies internal training programs. The reference books are also the UK’s, Australasia’s and North America’s top selling organizational coaching texts.
Dr.Skiffington has now dedicated her life to teaching the professional coaching and business skills she developed during her illustrious career to others who seek to gain their highest potential in coaching. Through her unique professional development short course she is able to share her success formula with accomplished, busy, professional people who desire to be qualified, credentialed business coaches. Today, she has accredited over several hundred professionals involved in consulting, training, therapy and management on her successful personal change methodology and business practice.
The one-to-one four day course shows participants how to establish, market and manage a world-class standard coaching business or/and implement a successful internal coaching program. The course graduate is assured of the highest standard of course content and personalized teaching because Suzanne is not only an internationally successful practicing coach but also because she designs and delivers coaching courses at degree status leading universities for full-time psychology students.
With her team of Master Coaches she has spent several years of research, application and fine tuning in developing her course. With offices in Los Angeles, Sydney and the Gold Coast, Suzanne takes her unique global one-to-one course to wherever the participant lives. The break-through fast track course trains and equips its graduates in the shortest possible time while providing a proven formula for achieving the greatest level of PROFESSIONAL RECOGNITION and STANDING, SATISFACTION and SUCCESS.
Professional external coaches often neglect the marketing side of their practice, wasting time going down blind alleys or not knowing how to market creatively, effectively and inexpensively. They become experts in their specialty, but not experts in the promotion and marketing of their business. The cornerstone of the 4 day ‘personal’ course is the construction of a detailed: 1) Business Plan and, 2) Marketing Plan of Action/Practice. Guided by Dr Skiffington, the student is able to identify: a) their niche area of practice; b) how to employ the latest proven, marketing strategies to build a thriving practice; c) the interventions they will employ and, c) the necessary validated, behavioral tools and techniques to use. Only then does practice/role-playing in the required psychological-based change and learning tools/techniques begin.
Our quality standards are very high. Everyone who applies does not get accepted. Our interview process ensures those coaches, consultants, HR professionals and other accomplished professionals who become Certified Master Coaches have the experience, the expertise and the ability to use their training and get results. As Dr. Skiffington personally delivers the program there is a strict limit to the number of certifications we can logistically provide. This also means that there is always a high demand from talented, experienced prospective candidates for the limited number of regional places available.
Some criteria for selection:
a) – For External Private Practice Coaches.
– You have experience in coaching, managing, consulting or training.
– You’ve successfully worked in a business or organizational environment and have a sound understanding of business practices.
– You are dedicated to implementing world class coaching standards and techniques.
– You have received some training with an ICF-accredited coaching school or other coaching program.
– You have been coaching and now simply wish to go to the next step and formalize your learning and development in a course specifically tailored to your coaching skill set and practice needs.
b) For Internal Coaches.
– You currently perform training and/or coaching or you’re in a managerial role and desire to become an internal coach.
– You are a people person and have demonstrated the ability to get results.
– You enjoy teaching, training and/or coaching.
– You have the capacity to work with senior level executives in difficult situations.
– You have received some training with an ICF-accredited coaching school or other coaching program.
We understand there are exceptions to the above qualifications. – So just send in your Registration of Interest Form (see Course – Content page) so we may call you to discuss your situation and jointly determine if your experience and/or background fulfills our qualifications and our course meets your needs.
Coaching offers enormous potential for suitable professionals to enhance their career, make a career change, or consultancy type businesses looking to provide additional services.
Coaching is now recognized as the key ingredient in achieving sustainable and measurable change and development for the individual, group and organization.
My Coaching Program offers a thorough curriculum for students who are already coaching professionals and for those who have corporate experience but lack formalized theoretical and applied knowledge. The content and structure of the program has evolved over several years of graduate and industry feedback, resulting in a high degree of student and client satisfaction.
The Coaching accreditation process, based on best practice world standard, also includes instruction in the vital business tools to succeed. The standards and skills taught will equip you with the required knowledge to excel in your chosen profession. To ensure your road to success I also provide client support to participants I personally invite to become network partners.
Coaching is the most fulfilling and exciting profession I know. If you desire to realize not only your own potential but that of your clients then the life affirming world of coaching could be for you.
My Promise to You…
Knowledge Transfer and Sustainable Learning
Critical to the courses’ longstanding success is the ability of our trained coaches to coach at the top level based on the skills mastered from our program. I guarantee it!
Perry Zeus B.A., Fellow V.A.A.R.
” We’ve learned a lot over the past 14 years, working with coaches and clients on a broad range of development issues, and we’ve attempted to capture and document the best processes and proven techniques in our 1 to 1 personal development methodology.”
In the 1980’s Perry worked as a project and business development management consultant specializing in organizational restructuring and the development of human performance programs (both in the United States and Australasia ). In the early 1990’s as an executive coach and management mentor he also conducted various specialist coaching clinics with a variety of professional groups including health care professionals and management consultants. In the mid 1990’s he teamed up with Dr. Suzanne Skiffington to establish a coaching practice that spanned six countries. Perry and Dr. Skiffington then went on to establish specialist coach training workshops.
Perry is also the founder of the Coaching School and currently heads the schools research and development division. He also oversees all course development, ensuring the training programs are always in step with world best practice and the latest organizational thinking. As well as being the Course Registrar he is a sought after organizational tactical coach, facilitator and lecturer. He has written numerous articles on organizational coaching for the Institute of Management, H.R. Monthly, Business Review Weekly, the Organizational Psychologists Journal etc., co-authored ‘The Complete Guide to Coaching at Work’ and ‘The Coaching at Work Toolkit: A Complete Guide to Techniques and Practices’, is currently writing another text book and now devotes much of his time in research.